Established in 2015, Hattitude has quickly become New Zealand’s top location for hat lovers looking for premium quality headwear for men, and yes a few for women. For co-owner Sharon McCavana, setting up Hattitude was an easy decision.
“We knew that there was a market for a premium hat retailer in New Zealand,” she says. “With Parnell’s history as the home of New Zealand’s top milliner (Lindsay Kennett), we felt this was the best place to set up shop.”
“Most of our suppliers have been around for over 100 years and some of the products that we stock are exclusive in NZ only to us; like our Borsalino of Italy, Goorin Brothers and American Hat Makers”
And while most kiwi males have had a tendency to have either the standard ‘beanie’ or ‘baseball cap’ as the full extent of their hat collection; times are definitely changing says Sharon.
“Men’s hat fashion is absolutely becoming more prevalent,” she says.
“Thanks to shows like Breaking Bad and a lot of other popular celebs and musicians, it’s completely acceptable to put on a Baker Boy if you’re heading out for brunch, or a Pork Pie if you’re heading out to the pub for a drink now – no-one bats an eyelid!”
Fedoras, Trilbies, Panamas, Berets, Caddy Caps, Top Hats and more are all fixtures in the Parnell store.